Privacy Policy
Website & SMS Privacy Policy
Effective date: October 29, 2026
Twelve Corners Orthodontics & Pediatric Dentistry (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us through our website and text messaging program. This Privacy Policy explains what information we may collect, how we use and protect it, and the choices available to you.
This website is operated on behalf of Twelve Corners Orthodontics & Pediatric Dentistry, located at 4 Chelmsford Road, Rochester, NY 14618. You can contact us at (585) 244-1177.
Information We Collect
We may collect personal information you voluntarily provide, including your name, email address, phone number, and the contents of your messages. This may occur when you request an appointment, contact our office, complete forms, communicate with us by phone, email, or text, or use linked scheduling, patient form, or patient portal services. For text messaging, we may also maintain your messaging preferences and records of your opt-in consent and opt-out requests.
We may automatically collect limited technical information such as your IP address, browser and device type, pages visited, dates and times of access, and referring website information to support website performance, security, and usability.
How We Use Information
- Respond to questions and requests.
- Schedule, confirm, or update appointments.
- Provide patient communications, appointment reminders, and practice updates consistent with your consent.
- Improve our website, services, and patient experience.
- Maintain security and prevent misuse.
- Comply with legal, regulatory, and professional obligations.
- Manage messaging preferences, document consent, and honor opt-out requests.
Protected Health Information
Patient medical and treatment information may be protected under HIPAA and other applicable laws. Our separate HIPAA Notice of Privacy Practices describes how protected health information may be used and disclosed and explains your patient privacy rights. This website and SMS policy supplements that Notice and does not replace it. If there is a conflict regarding protected health information, the HIPAA Notice of Privacy Practices controls, subject to applicable law.
Third-Party Services and Links
Our website may link to scheduling tools, patient portals, payment platforms, patient forms, social media pages, and other external services. These services may have their own privacy policies and terms. Please review those policies before submitting information through a third-party service. Any handling of protected health information on our behalf remains subject to applicable HIPAA requirements.
Cookies, Analytics and Advertising Measurement
Our public website uses Google Tag Manager to manage measurement tools. Depending on the tools enabled, analytics and advertising services such as Google and Meta may receive technical information, including IP address, device and browser information, cookie identifiers, referring pages, pages visited, and interactions with public website links. We use measurement information to understand website usage, evaluate advertising performance, and improve the website. These services process information under their own privacy policies and applicable terms.
You can manage cookies through your browser settings. Blocking cookies may affect some features and may not prevent all server-side measurement. This policy is not a HIPAA authorization to disclose protected health information for advertising. The restrictions below on mobile information and SMS opt-in data and consent also apply to analytics and advertising uses.
How We Share Information
We do not sell your personal information. We may share information with hosting providers, IT vendors, form processors, and other service providers that support our website or practice, including scheduling, communications, billing, payment processing, and patient intake. We may also disclose information when required by law or legal process, or as permitted by law to protect our rights, safety, property, patients, or others. Protected health information is handled in accordance with HIPAA and other applicable laws. The SMS-specific restrictions below apply to these sharing categories.
SMS/Text Messaging Privacy
If you provide your mobile phone number and consent to receive text messages from Twelve Corners Orthodontics & Pediatric Dentistry, we may use that number to send appointment reminders, scheduling messages, patient communications, practice updates, and other communications related to your care or interactions with our office.
Mobile information, text messaging opt-in data, and consent will not be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except as necessary to provide messaging services or as required by law.
You can stop text messages by replying STOP. For help, reply HELP or call (585) 244-1177. Please see our Terms and Conditions for the full messaging terms.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. Avoid sending highly sensitive or confidential medical information through general website forms, ordinary text messages, or unsecured email; contact our office for a secure communication method.
Your Choices
Contact our office to request corrections to information you submitted, ask about our privacy practices, or request that certain communications stop, where applicable. For rights concerning medical records or protected health information, refer to our HIPAA Notice of Privacy Practices or contact our office directly.
Children’s Privacy
Our website is intended for adults, including parents and legal guardians seeking dental care for children. It is not intended for independent use by children under 13. We do not knowingly collect personal information directly from children through the website without appropriate authorization. If you believe a child has submitted information without appropriate authorization, please contact us.
Changes to This Policy
We may update this policy to reflect changes in our practices, technology, legal requirements, or website features. Updates will be posted on this page with a revised effective date.
Contact Us
Twelve Corners Orthodontics & Pediatric Dentistry
4 Chelmsford Road, Rochester, NY 14618
Phone: (585) 244-1177